We need your comments. Is this a good or bad idea for a commercial website? Comments

[Deleted member 1779]

Hi to all readers of this forum both professional tilers and clients, regular members and those of you who are just browsing.

I need some comments about what you think of this marketing tool.

On our main website landing page we have just installed a presenter.

In your opinion do you think she adds any value or is do you think this sort of thing is just a gimmick.

Dont worry if you are nothing to do with tiling. Even if you are just here to surf in and have a look at the tile forum your opinion counts.

One thing I have done is make her silent until activation. She will load into the browser but you have to physically press her to get her started.

In my own browsing experience I found them annoying on repeat visits. So the producers coded her with an active customer start.

If you want to see her in full effect then go to the landing page at Drilling porcelain tiles with diamond tile drill bit granite holesaws and press her. But to make things easy for this forum I have put up the YouTube version.

It takes quite a bit of client-side code to make it work on a website hence the less than perfect black background here.

Thanks for any input (good or bad or neutral) that you might want to put. If it goes well I might add more presenters to the site in different areas. If its bad then I will just keep her on the landing page.

Over to you folks.....

[yt]LCdWUAWEnQM[/yt]

She chats for 1min 48 sec so I hope its not too boring (no pun)

Want to see her on the main wesbite ?

Check out 365drills.com

 

[DHTiling]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

I just checked her intro on the main site...

I think it comes across well and nicely explained and presented..

 

[Diamond Pool Finishers]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

same as DAVE, she does not annoy me!!! she is easy listening

 

[Rich]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

:iagree:
I liked her voice... I think she did what she was meant to do.

 

[diamondtiling]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

Very good Richard, nice concise and clear, just as it should be.
No boring introductions, straight into the product and well put across.

 

[Dontiler]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

In my opinion i don't think women is good for advertisement like this
She looks like reading text , black background is really boring to watch too,
need some action in advertisement so people would be interested to watch till the end,
its just my opinion sorry

 

[DHTiling]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

In my opinion i don't think women is good for advertisement like this
She looks like reading text , black background is really boring to watch too,
need some action in advertisement so people would be interested to watch till the end,
its just my opinion sorry

So you were not watching the product...:lol:...

 

[Deleted member 1779]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

Cheers for the comments thus far. Its difficult trying to keep things easy and quick and so less than 2 mins was the target.

Hopefully she makes it clear to first time visitors what we do. And I also hope that having the passive "click to active" style doesn't annoy our repeat visitors.

 

[aqua blue]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

Good ad, but figure should be closer. A close up 3 second pack shot at the end would also be an improvement. ex ad man.

 

[Aston]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

hi rich, best of luck with this...

i am trying to decide on this because i dont know who your target market is so i cant decide whether its the right approach...if you target market is the home improvement people, diyer's, and builders and plumbers who need an inexpensive solution then its fine. as above clear, to the point , well presented etc....

if you are aiming at the professional end of the market, to take a share off the high end marques then i personally like the way dewalt do there videos...in situ examples with a dynamic backing track which absorbs you a bit AND you can see the benefits in action....like this

[ame=http://www.youtube.com/watch?v=P08dFGqNF2A]YouTube - DeWalt DW087K Self-Levelling Line Laser[/ame]

i hope i have come across constructive :0)
all the best with it
ed

 

[Deleted member 1779]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

One thing I don't think I have made very clear is that the video-tile
on the main website looks VERY different to how itappears above.

Sorry about that folks its my fault On the website its not got the black background. On here it has a black backround.

To see it / her in her true surrounding you need to see her on the main website
(not on U-tube!) with the dark background but instead blended in and on a white background. And then she blends in and becomes part of the site.

Perhaps adding her here in this post as a Youtube post doesnt quite create the right atmosphere.

But the question is really about the MESSAGE. Does she convey the fact that we produce value for money diamond drilling kits for tilers plumbers and builders and that we supply an international market place.

OR: Have we put so much information into that pitch that the message gets lost.

I'm wondering if we have given her too much to say. Or is it the case (as in the first responses) that she delivers her message and its understood.

Again: ALL responses are appreciated. In fact there may be no right or wrong only perceptions. Appreciate the comments so far. If anyone thinks we have got this marketing message badly wrong - please shout. As always you lot are always the best crew to give your different opinions and I will think about what you write.

At least if we delete her then she will live forever on youtube and this post. (that was a joke)

What she's supposed to be doing is adding a 3D message of visuals and speech therefore saving you having to read and digest half the site.

 

[Aston]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

But the question is really about the MESSAGE. Does she convey the fact that we produce value for money diamond drilling kits for tilers plumbers and builders and that we supply an international market place.

OR: Have we put so much information into that pitch that the message gets lost.


hi rich,

in answer to your specific question,
then yes she covers everything spot on. friendly informative and to the point..
i'm sure it'll do weel for you.....

regards
ed

 

[Time's Ran Out]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

I think she was excellent - clear, precise and informative - but unlike your point of sale/exhibition style promotion didn't attract the eye! (in other words had too many clothes on)
However that way of getting your message across (young attractive girls ) can distract from the product -which are still in use today from last Septembers JOTM - and so a happy medium needs to be found.IMO.
I prefer the demonstration of the drills being used with all the information in the voice over - and as it takes under 2mins to drill through a Villroy & Boch 600x600mm x12mm thick porcelain with your 365drills - that is the way I see a demonstration.

 

[Gazzer]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

It was very clear and well put over. Cant offer any critisms

 

[Deleted member 1779]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

She did another one where she wasn't holding the drill pack.

[yt]YLQb1aof2XE[/yt]

Which means you have to have the product image next to her like above.

I think she does a better presentation job in Vid2 (the one above) BUT
without holding the product I think it loses its impact.

but unlike your point of sale/exhibition style promotion didn't attract the eye! (in other words had too many clothes on)

Yes she kept all her clothes on (there isn't a third video where she takes em off !!!)

The promotions girls are great fun at the roadshows but I couldn't face having one on front of site in this format. (Or am I just a coward...)

 

[Diamond Pool Finishers]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

this is a much better way of putting your ad's over IMO more professional,
the ones with the totty i found a bit benny hill and insulting to women in a way
so good luck with the new sit, i might buy some now!!

 

[Time's Ran Out]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

Richard - I was 100% sure that my quote would be taken out of context - and it was!
The recent post of the 'legal secretary' and her clasped hands will not inspire the purchase of unseen tools. IMHO.
Its demonstrations for me.

 

[Deleted member 1779]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

Yes actually seeing the product being used and in action is a powerful marketing message and I think that if we do more in future then we will do it with working demos.

 

[aqua blue]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

If you are going with the demo format you do have the backing music option along with text info that people if interested can pause and read. It would be much more dynamic. I still don't see the all important (pack shot.) The brand.

 

[aqua blue]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

Just noticed the pack on left. Nice one!

 

[aqua blue]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

Last one.. I think the pack should be in the video on the right with the figure to the left and larger. To me she looks too far away; that would reduce all that black and I think the ad would have more impact visually as a result. Nearly there IMO.

 

[Deleted member 1779]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

Last one.. I think the pack should be in the video on the right with the figure to the left and larger. To me she looks too far away; that would reduce all that black and I think the ad would have more impact visually as a result. Nearly there IMO.

For the benefit of doubt let me explain the black background. When she appears on the website its seemless with a white backround.

The only reason shes here on YouTube format is because forums cant support the sort of file needed. To get the real picture you have to go to the website 365drills.com to see her in the actual proper format. Only by seeing the website video will you see the way it was supposed to be shown.

An alternative playing system here shows her with the right background

 

[aqua blue]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

Much, better with white background a lot crisper. I would still like to see pack shot on the right and figure to the left.

There is enough space for it. :hurray:

 

[Dan]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

I like it. I think the fact she needs clicking to start is a must. I too hate revisiting websites that auto-start their video's and I hate more the ones that you can't shut them up once they've started. I read a lot and I go to websites and expect to read. I go visit youtube if I want to watch a video about something and already know you have video's on there.

I think the look on the main site is a good one, so she's not in a video box that you can see and she does look like an image until clicked. I think that's how I'd do it if I needed such a thing as it's not too in your face.

I think her holding the tool is a must, and I would have like to have seen a demo of the product at the end or something but that's okay, I get what it is after reading the website whilst listening to her. - which is sort of a bonus. You'd be stopping people from scrolling if you were actually watching something and waiting for it to finish where when she's just talking you can continue to look around the website and you know the three second rule! - you've got 3 seconds to server your hit the content they want else the chances are they click the red X and go elsewhere. So I think the way you've done it caters for that too.

Over all, I like it and don't normally so you've put some thought into it R. Well done.

And I'd say NOT to use the promo girls on this one. Definitely a more corporate look wins over this time.

 

[Deleted member 1779]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

Thanks Dan. (And all the others) who are taking the time to add comments.

Ive had to make some changes to the version that loads into IE (Internet Expolorer) otherwise the website crashes. It loads OK in other browsers.

One thing you DONT want as a company is for your site to crash!

 

[Dan]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

Thanks Dan. (And all the others) who are taking the time to add comments.

Ive had to make some changes to the version that loads into IE (Internet Expolorer) otherwise the website crashes. It loads OK in other browsers.

One thing you DONT want as a company is for your site to crash!

Hell no!

Didn't test it in all browsers, only Google Chrome so never spotted that. You want to make sure it's running well in all browsers and all browser versions. IE is a pain in the arse. IE 6,7 and 8 all act differently on some websites so make sure you're checking in all versions too R.

We're having some issues with out server struggling to cope with the traffic so we have a new Dell on order.

It's imperative that our forums load instantly. We can loose up to 35% of the traffic if it lags for 10 seconds at peak time just a couple of times. And they don't come back until the next day which is no good for conversation flow.

IE is still the most used browser so I'm guessing your lost traffic could be a higher percentage than even 35 which is very high so make sure it is fully tested in all versions of all browsers.

Consider, Opera, Apple Safari, Firefox, Chrome (checked and working fine), and then EI 6, 7 and 8 as there will be computers around with all versions of IE on them still unfortunately. (I wish people would keep their software up to date but it's apparent most don't.)

 

[BoltonTiler]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

A nice concise advertisement for a set of drill bits, well put forward and gave all the info needed. However as some people have mentioned not enough demonstration to bowl you over. Its the product that sells when watching a screen, and in particular the presentation of a product, its usefulness, durability and then price, in a way that grabs attention from the offset.

A more testosterone type advertisement would keep my attention more tbh.

 

[albyshellshear]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

I think the fact that she doesnt activate auto is a good point nothing more anoying than hearing something over and over repeatedly like the one on the pit advert.

 

[paulyoung666]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

not sure about the 'pro installer' then 'tiler' bit near the start , does that not make a 'tiler' not a 'pro installer' , just a thought :dizzy2:

 

[Deleted member 1779]

Re: We need your comments. Is this a good or bad idea for a commercial website? Comm

Thanks yes the definite theme of the thread seems to be a more practical presentation of the product would prove useful rather than a company announcement.