College task – help needed please - TilersForums.com

[Ajax123]

I’ve been set a task at college that I would like some help with please?

The aim of the task is to persuade tilers to buy their tiles directly from the manufacturer rather than their local trade/tile store. So my question is what would make you switch from buying from a distributor to a manufacturer? Would it be things such as cash back on orders? Being part of a loyalty scheme that included exclusive offers and discounts etc?

The second part of my task is how would I (if I was the manufacturer) communicate this best with you? So my question is where do you take notice of offers? Emails, Facebook, Twitter, Blogs, Forums, other tiling websites?

good products, good service, orders delivered in full on time every time to the specified locations.

Sadly I think it is a lost cause as the manufactures cannot function effectively without the local distribution network. Bear in mind many manufacturers are based abroad and if the distributors were not there they would have to set up depots trucks, warehouses, etc etc. they would also in general shy away from the credit exposure that many tilers represent.

 

[Time's Ran Out]

'the credit exposure that many Tilers represent'
Wow that's a far reaching statement which passes aspersions on my trade!