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Drill Tough Tiles - Tile Drill Bits - Tile Drilling Professionals
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[QUOTE="Deleted member 1779, post: 418108"] Hey you know what.... (Here comes trade secret number two!) We looked at the case idea too ! [IMG]http://www.365drills.com/jpgs/case.jpg[/IMG] [COLOR=darkslategray][B]What we found with the case was that [/B][/COLOR] 1) It adds £5 to the cost of the product. And £0.45p to the postage due to weight. And £0.16p for the packaging to a bigger box. 2) Once the case is closed you cant see the contents. 3) By marketing against Macrist, Rubi, Armeg who are all £300+ for tools in cases. We wanted to stand apart and supply the value for money market at £30-£50 We were told that if we put the case together above for the Bathroom Fitters kit then the market would bear £99 for the kit. It might be that we have done ourselves an injustice. Maybe this market is so niche that we should actually spray the drills, stick them in a case and sell them for £99. The additional cost would be the spray and lazer (£10) the case (£5) and the PP. We would make more money at £99 than at £49.99 Question then becomes. Would sales drop off ? [/QUOTE]
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