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Always improving: 365-Drills diamond core tile drill bits tips for drilling holes in
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[QUOTE="Deleted member 1779, post: 607132"] [b]Re: Always improving: 365-Drills diamond core tile drill bits tips for drilling hole[/b] Those are great points ! Yes when we first went to retail with the product they couldnt believe that our diamond core system (the bathroom fitters kit) at £49.99 could give all the others a run for their money. Competitors like Armeg, Macrist, Rubi were all doing diamond core drills in sets for about £300 and presented them in a little suitcase. We looked at the idea of it too.. [IMG]http://a8.sphotos.ak.fbcdn.net/hphotos-ak-ash3/525537_10150775310902014_617362013_9239456_1702095056_n.jpg[/IMG] It adds about £4.50 to the cost of the product in small volume runs of about 1000 sets. But what we found was that retailers just didnt like the idea that they had these other sets of drills with the price tag of £300 and ours next to it at £50. Something to them didnt feel right. So we had to start from scratch with our marketing. Our strategy then changed to take the middle ground. We dont do cheap drills at £2.50 each. We dont do expensive drills at £30 each. Our market is the "middle ground" Value for money in the £30-£50 price camp for a set. [B]Once that was sorted the Clam shells have some advantages over the cases[/B] 1) Its much cheaper for us to produce at £0.26p each than a plastic case at £4.50 and therefore cheaper for you to buy the end product. 2) Our clamshells are tamper proof - We weld them shut - so that the contents cant be stolen from retailers! 3) All the contents are on open display in a merchants. With a case once the lid is shut the customer cant see what he is buying. So that being our early marketing plan we have stuck with it. What we have noticed recently is that the others have also spotted the middle ground and are starting to supliment the cases with clamshells too. The top end of the market is saturated but not many installers can or want to shell out big ticket money so other mfrs have split their ranges up into single drills, put them onto Euroslot cards and are selling them that way. But I DO LISTEN TO YOUR COMMENTS - And it might be time for 365Drills to go the other way too !! But going for the top. I think that now we are established as a trustworthy reliable supplier with a time proven essential product we should supliment our value for money range with a hard shell case. [IMG]http://a4.sphotos.ak.fbcdn.net/hphotos-ak-ash3/522308_10150776895547014_617362013_9244560_2033727940_n.jpg[/IMG] -+-- Small case or PVC clamshell ? --+-- [IMG]http://365drills.com/jpgs/kit2.jpg[/IMG] We have already got past data and mockups for doing a hard shell case. The great thing about the case is that we can do it really compact for you. Instead of you having to buy water bottles, arbours, pipes, pilot drills etc we can get everything under one roof. We add the water cooling sponge, the guide plates and maybe even the recently launched J-hook to a single case. But expect it to be costing about £99 for the kit. Dont be relying on it being in our £30 to £50 buget. We will pack it with diamond cores and give you superb value but it has to work out for you and for us. One thing I know from experience is that if I produce 1000 of these kits then they will have ONLY be sold online. We can never take them to retail. Thats because: 1) The top end is flooded in retailers already with expensive kits. They are having a hard time shifting high value kits. 2) Because retail will offer us a rock bottom silly price. For them to sell it to you at £99 (£82.50 + VAT) they will pay us about £30 tops via a distribution network for the set. This now brings me neatly onto tommyzooms concern. He doesnt like having to eject the core and finds the 6mm too fiddly. We agree TZ ! I hate the 6mm because its difficult to produce and of all the 37 sizes we prodcue the 6mm can be the most unreliable. Thats why we sell them as quad packs so that if one fails you get three backups. [IMG]http://365drills.com/google/6MM-4PK.jpg[/IMG] With 6mm they clog up and we sell them as quad packs so that you have replacements. [IMG]http://365drills.com/jpgs/toolkit7.jpg[/IMG] In an effort to help resolve the clogging issue we launched the J-hook. This little device pops the core out using the slot cut into the core. If we add the small cores to the case then we can include the J-hook as part of the kit - there is room for it in the lid next to the drill plates an the water cooling sponge. Sticking with the small cores (6mm and 8mm) We are also about to launch the turbo cores. The advantage tubro cores have over hollow point cores is that they pound the tile at high speed into dust. There is no core to eject. [IMG]http://365drills.com/jpgs/turbocore.jpg[/IMG] There are some downsides. These cores must be used at high speed. They generate a LOT of heat. We vaccum braze them so it adds to the cost. Its 4x more expensive to produce. During installation at the end of its working life the drill begins to drift, or wander on the tile causing an "S" shape hole. This product is still under trials (thanks to the 21 tilers on here who are road testing it for us) and when we launch it - it will be with accurate information on how to use it and its limitations. We wont just send it out blank. Finally: As a manufacturer we DO LISTEN to you our customer. It may be the products we retail do their jobs very well but have certain faults. Some we can change. Some we have to live with. As you can see from above not all the marketing and resell decissions are actually about what the customer wants !! A lot depends on what the retailer demands... So we walk a fine balance. But with the internet you can throw away the rule book. Hence that if we produce an exclusive kit in lets say the £80 to £99 price point fully loaded with goodies then it MAY sell like hot cakes on line but never ever make it to the big chains. I will certainly preparing my order book to create 1000 of these box kits because I believe they will eventually sell but you have also asked for them. Thanks again! [/QUOTE]
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Always improving: 365-Drills diamond core tile drill bits tips for drilling holes in
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