leaflet drops

[bluesky]

hi all ,
lokking at doing some leaflet drops and wondered if anyone else had tried this ?how much were the leaflets and what sort of response did you get back?
thanks for looking

[BTB]

Leaflets (A5), cost around £200 for 10,000.

Response earlier in the year was very poor, but it seems to be picking up a bit now.

We are a general building company so the leaflets are not tiling specific.

I would estimate response at around 1-1.5%.

Hope this helps

[Aztectiler]

As a general rule leaflet drops tend to gain approx 2% responce, with approx 10% conversion of any enquiry you recieve. Bear this in mind when doing and target your area very carefuly as it can be a very expensive hobby with little or no results.

[david campbell]

i've done it once and wouldn't recommend it at all,for all the time and effort i think i got 1 call and 0 jobs from it!

[Dan]

There is a thread dedicated to this in the TilersForums Arms by the way. But I heard it's a 1% response, and then of those enquiries its over the you. So if you look smart, work well, can pull off an enquiry and sell a bit, I'd like to think it's a 50% return. Though if you're hoping the 1% of enquires will sell your services when you have issues in the first place which are causing you to not get work, then you need to tidy those issues up before the leaflet drop.

The issues might be how you quote, when you quote, whether you write the quote out on the back of a tile box or print it off and post it out itemised, or whatever.

So have a good think about that before doing the leaflet drop, and ensure you're making your 1% (or 2%) enquiries turn into much more than 10% return. I'd be ashamed to think I can only sell to 10% of my enquiries, though I can sell okay (not good, just okay).

[diamondtiling]

It does work but it requires leg work. I did it a few weeks ago and I had a few calls, 2 have turned into bookings, one could be a mammoth of a job and two are Insurance quotes. If you have nothing to do then you may as well be out walking and getting your name about. Don't be biased either, don't look at a run down house and think "they wont use me, they look like they cant afford to" a leaflet through all properties on the street is the rule.
A friend of mine sells Industrial cleaning chemicals, he has done it for years in Stoke. He developed a habit of looking at certain businesses from his car and deciding that they wont buy because of this reason or that reason and so he did not call. I went with him one day as I sometimes do, it can be a laugh on the road and its something different just for a change if i am not busy. Anyway as the morning goes on I see that he keeps going past different properties and when I ask him why he tells me that he thinks it will be a waste of time. "How do you know I ask him " and obviously he does not know so he cannot give me a justifiable answer, I get him to call on some of these because I think his eyes have become blinkered with his very good monthly sales figures. He does and fair enough some are never going to buy but he gets a few names and a few call backs to see people. He rang me about a month later to tell me that the run down, scruffy, not very interesting building that he had ignored for years has just spent over £6000 with him and want to spend the same every month or so if the price remains right. They were actually a maintenance firm that maintain lifts and air con and stuff in large shopping centres, they had about 50 vans and bought thousands of £'s worth of aerosols, hand cleaner, electrical solvents etc every month, so in my long drawn out convoluted way the moral of the story is to get your name to as many people as you can because you never know.

[lcjohno]

i dropped 2000 recently near me, well i paid a young lad 20quid to do a thousand for me and i did the rest. I've had 3 quotes from it and got 2 of the jobs so far, still waiting on the third but only priced on friday, it cost me 90quid for the flyers cos of the artwork, if i get more now it will be cheaper, so i'd say it is worth it although it does feel like the pile is going down very slow when your doing it. The way i think about it is i only needed 1 job to pay for it which i got so anything else is a bonus. Just try it and see, it cant do any harm

[Fekin]

Last time I did a leaflet drop they cost me £49 for 5000 A5 one colour leaflets, over a few days here n there when I had nothing on anyway, and I got a couple of jobs out of it, which was far more than what I paid for the things anyway, so it's more than worth it in my view.

[Tilestiles]

I did it when I first started off. I posted 1000 business cards (Not flyers as people tend to throw flyers in the bin whereas they tend to keep a business card for future reference). I got £4000 worth of business from the 1000 cards posted so in my eyes, it was well worth it. I also got recommends on top of the jobs I got so the business gained was far in excess of the £4000

[mistral]

I had some done in A6 on good quality card in the hope that they would stand out from the normal copier paper leaflets. Only distributed about 500 of them (got a big box of them left for a rainy day) and got a couple of grands worth of work from them. A6 cards can also be used for newsagent/Post Office window boards too.
So, yes worth it if you have no work on.

[skyblue_red]

Forget random leaflet drops, in my experience you can target customers in your area in a far more effective way...

Go online and look at your local council website. Look at the planning applications for the month. You will find applications for single and double storey extensions, new builds, etc...

A single storey extension is often a kitchen... A double storey extension is often kitchen and bathroom, lots of lovely tiling...

Send a leaflet and or letter to the given address and explain the services you can provide...

[hunters tiling]

i tend to drop a card through with a leaflet just saying working in your area around jobs im doing. had a few calls plus it gives them confidence if they can ask somebody what your works like.

[bigregrout]

dear mr bluesky, friend

already you have completeed thes leaflet?

If you listen me I give you good advice to more get response from leaflet.

if you invest time in reading what i say i promise you get more.

-----

make plain paper and put this

1 take nice happy picture of you, with smile, and look at camera. also you be sure that it's while you work on adding tile to wall and no dirty tools. be sure that clothes are clean and there good light. you put this picture top right of paper. underneath you put uyour name in big letters (big as eifel tower!).
2 under name you put 'Professional, friendly tiler in *name of town*"
3. under this put in diffent colur your phone number, in big size
4. this because people eye are attract to image, so put all important near image in big size
5 people not intersted in van, so don't put van, too much tiler proud of van, but people assume that you hav van - so don't use space
6 on left you put
7 now you need to
put incentive, to get people to call soon rather than late. this is very important
8. put something to say "10% DISCOUNT with this leaflet in month of November & december 2009". or not put end date if you like. ** put this in a gold star like dog get when win competitionl.**
9. of course this mean you need put a bit more on quote before
10 also this help to stop people asking for discount - they already have the DISCOUT. they always do this so by give discount before it already means they havbe some and less chance of ask for more
11. Put "free quotation given, no obligaton"
12. list 7 things you do: wall tile, floor, mosaic, new and maintennce
13. at bottom across left and right you put small bit of testimonial, 3 of them - no one read these - just to add substance

the idea behind is to make focus not on your business but you

there are tiler everywhere so how do make self different?

look good, smart, make an offer to make think that there is benefit, add time stop to help people decide soon rather than late. (10 % off £1000 is lot fo money and is good to have). people who might be on edge of thinking this offer miight help them go for it. also free quotation - people dont like pressure so this help. make business aboiut you, and associate yuor name with good work.

get 5 testimonial from customre, type on computer with address, print on beautiful paper. put in nice plastic wrapper and take everywhere whn need to quote.

take pictues of work, print and buy nice beautiful album. keep sparkiling clean .

keep albulmn and tesitominal beautiful - no dirt,m grout, or adhesive

if you can get big job (more than £2,000) and is commercial you take gift as thnak you completion (box of nice wine)., this keep you in mind of man who give you business

i have go now, boss is back . i right more to help you make good businesss later maybe.

[skyblue_red]

I just read that in the style of Borat. Made me chuckle.

[heavytrevy]

So did I lol , no offence , some really good tips in that post.

Trev

[Sean fsy]

i hope the spelling in his leaflets is better than his spelling in this thread.come on folks how many of you would say you have a van!!!!!!!! your a tiler not a odd job man or a removal firm. reminded me of that episode of top gear where they put a add in the local paper, "Man With A Van"

[bigregrout]

i hope the spelling in his leaflets is better than his spelling in this thread.come on folks how many of you would say you have a van!!!!!!!! your a tiler not a odd job man or a removal firm. reminded me of that episode of top gear where they put a add in the local paper, "Man With A Van"

i'm foreign. is there problem?

i try to contribute and help.

[timeless john]

i'm foreign. is there problem?

i try to contribute and help.

Be proud of where you come from and I for one thank you for your contribution.
The style reads of a comic strip character but the content is sound business sense.

[jimmi-c]

I've done leaflets before, took ages to deliver them but got a few jobs so to me thats worth it

[whitebeam]

I've one of gooner59 leaflets, it's full colour and superb quality with great photos albeit swimming pools.

Well worth going the extra mile so it gives them to give it a second glance and hold onto it

[whitebeam]

i'm foreign. is there problem?

i try to contribute and help.

Some good ideas there bigregrout and keep contibuting

[cass]

I found that if you have no work on try putting them in shops,chip shops,post office is a good one got a few jobs from that.Any shops that will allow you. some charge maybe 50p a week but worth it in my veiw also i tryed putting under winscreen wipers on cars try targating large diy shop car parks and wait to sat sunday when buisy.

[mags]

Carefull with putting them on widscreens , if they get binned on floor by iritated drivers the supermarket etc will contact you and charge u for the cleaning up if it continues.

Put them in hairdressers , this is where the women spend a lot of time , and they make the decisions on tiles

[cass]

Never thought about that sound advice.Will try hairdressers next time

[whitebeam]

Why not ask your local paper to add on the delivery, save on the shoe leather