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Old 26-07-2008   #1
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Default Advertising in Thomson local

HI ALL

Had a rep from thomson come round to try an sell me an advertising package, he was a good salesman and claimed all sorts and reckoned at the least ide get four calls a month from it. I'm sceptical and i'm sure some of you already advertise in thomson,

so is it any good?

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Old 26-07-2008   #2
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Default Re: Advertising in Thomson local

How much was he asking for?

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Old 26-07-2008   #3
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Default Re: Advertising in Thomson local

I've just spent £940 with thompson.
Good salesman cos when we came around I only intended to have a little ad in their!
Endes up with a website and everything.
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Old 26-07-2008   #4
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Default Re: Advertising in Thomson local

well for what i wanted originally the salesman quoted £1500-£1600. But after a bit of choping and changeing he said £750.
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Old 26-07-2008   #5
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Default Re: Advertising in Thomson local

if you are going to use one of the directories then simply use the one thats mostly read ie yellow pages

or another angle would be to get a website built for around 500 quid and use yell.com for around 365 with a couple of surrounding areas....try and imagine or uses the internet for work and who uses a directory??
 
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Old 26-07-2008   #6
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Default Re: Advertising in Thomson local

Seems a lot of money to me. I am sure it could be better spent driving around conservatory companies, builders plumbers etc. Then at least you can speak to peple face to face.

With directories such as these there is no guarantee of any repsonse!

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Old 26-07-2008   #7
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Default Re: Advertising in Thomson local

never had a call from yell.com but had a good few from yellow pages.
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Old 26-07-2008   #8
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Default Re: Advertising in Thomson local

its weird isnt it bri,

3 years ago i spent 2k on a largish ad in yellow pages....got 2 calls over 2 years

last year i did the above and got 38 calls in the year of which i got 11 jobs out of. i suppose its all abit hit and miss really. the only good thing about using one of the books is that you look reputable and established over a period of time. its a reference point for people to locate you also...i suppose you have to go with wohat works best for the individual..

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Old 26-07-2008   #9
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Default Re: Advertising in Thomson local

Quote:
Originally Posted by Ultimate Tiling View Post
I've just spent £940 with thompson.
Good salesman cos when we came around I only intended to have a little ad in their!
Endes up with a website and everything.

Hi UT,

£940 seems a lot to be spending at the start of your carreer. Have you persued all free options first ie business cards, flyers and sign written van, I know there is an initial outlay for this but I would make sure I had done all this first before parting with that kind of money in the early days.

£78 pm seeems a lot mate considering it would need to bring you 1-2 enquieres pm to be worth while.

Do you get many enquieres from your add mate?
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Old 26-07-2008   #10
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Default Re: Advertising in Thomson local

i agree it is exspensive for what is essentially a gamble.
However im looking to break into the bathroom refit market in a different area,
and i think this maybe the way to do it .

cheers
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Old 26-07-2008   #11
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Default Re: Advertising in Thomson local

Quote:
Originally Posted by charlie1 View Post
Hi UT,

£940 seems a lot to be spending at the start of your carreer. Have you persued all free options first ie business cards, flyers and sign written van, I know there is an initial outlay for this but I would make sure I had done all this first before parting with that kind of money in the early days.

£78 pm seeems a lot mate considering it would need to bring you 1-2 enquieres pm to be worth while.

Do you get many enquieres from your add mate?
It is expensive but that includes a pro website which they are going to build and all the google credits ect.
I am also doing the free stuff as i get time.
That should cover most of my online advertising because of google and thompson.co.uk

I'll keep records of where my enquirys come from and review it next year.

The salesman also said if it doesn't work I get gthe same amount of moneys worth to spend next year with thompson as well.
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Old 26-07-2008   #12
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Default Re: Advertising in Thomson local

As Grumpy pointed out speaking to other trades sparkies, plumbers and general builders etc) and getting your name about like that can be really valuable, i get a lot of work through other trades recommending me and i do likewise for them..


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