Statistics counting visitors, hits and those searching for terms such as “Tiler World” and the likes have decreased month-by-month since February 2009 every single month. This shows that those searching for such terms are searching much much less. In fact the February searches are more than 40% down compared to the initial month in February [...]

UK Tilers World ? Searches Down! for the full topic.

Apparently they say they're onto it. Though untill customers are searching for their 'brand' OR they're ranking for every area (with not many listings) they're not going to be able to.

And when they attempt to rank for every area, they'll find they're diluting every area, so a website JUST FOR "Staffodshire" would rank easily for "tiler in staffordshire" or "staffordshire tilers" but a website ranking for all areas will dilute each of them. It's not easily done at all, and takes years (ratedpeople.com taking 3 years alone).

So I think their tilers worlds needs some more thought put into it personally.

Best thing to do. Get yourself an automatically optimised listing on www.findtrustedtradesmen.co.uk and get your signature on tilersforums sorted out with a link to your FTT listing.

Then if you so care to; get a website of your own with www.mistore.co.uk and give me a nudge once the content is on there and I WILL OPTIMISE IT FREE OF CHARGE FOR YOU!

How's that?!