 Re: To VAT or not to VAT? | |
'I knew a guy once' that was VAT registered and did only domestic work. The way he used it in his marketing to get jobs was to say to the customer, and that's the price + VAT but if you pay CASH CASH CASH you'll save the 17.5%. Making the customer assume they're getting a cheap cash job. He'd then still pay the VAT but he never ever lost a customer as they thought they were getting a cracking deal.
He used to up his prices a bit to start with but was still competitive, then in theory he'd be slightly less than competitive (average is probably a better word) when he "knocked the vat off" for the customer.
He got a lot of work this way from the type of customer that would search the yellow pages for the cheapest. The type that is after a deal. |