Quote:
Originally Posted by 365drills  Just to let you know Screwfix have launched diamond cores (but without our guide plate)
[Catalogue 88] Examples are here
Their total seperate selling price for 2x6mm 2x8mm 1x16mm 1x30mm 1x40mm is
£120.43 plus pp  Total Screwfix Direct selling price is £120.43 to equal our BFKMX The upshot here is that 365Drills are far too cheap.
As a matter of urgency we will be reviewing our prices. 
We are recosidering our price and it may raise to £59.99 (Half the price) which is a price raise of £20 from £49.99 Why havent we done it already?
1) Because we wanted to see what Screwfix did with this.
2) Because we are just revamping our website for trade sales
3) Because I am going on holiday for September!
I would appreciate any forum input on this from you guys. Should the BFKMX be £59.99 ?
Should I sell single drills ? IE the 8mm for £9.99 each instead of £29.99 for four drills.
Should I sell the drill plates seperate? Or do I need to be better, quicker cheaper, nicer than Screwfix?
My advice is if you want a bargain kit then get it while you still can at £49.99 which is now looking WAY too cheap compared to £120. When I return from my hols then its a price revamp for winter... GET THEM HERE! Order 365 diamond drills holesaws drilling granite cutting wall tiles |
Hope this is a bit tongue in cheek! It will be very sad if you think it is OK to put up your prices because someone else is selling the same thing (or similar) at a higher price. Surely if they were the same as yours, with appropriate marketing then people would buy from you instead of Screwfix as you are way cheaper - market forces and all that.
I have bought a number of your products and think they are good value, they become less good value if you almost double your price. I am a very brand loyal person but this sort of comment can bring loyalty issues into question. Not only that you are immediately pushing up the costs of your customers, to pass on to their customers, and thereby potentially effecting your customers business too!
Grumpy